THE Australian Communications and Media Authority (ACMA) has released a report on social casinos, offering insights into consumer behavior and industry trends in this rapidly growing market.
Social casinos offer online casino-style games without real money wagering, but users can make in-game purchases. Australia ranked in the top five markets by consumer spend in H1 2022, with global revenue expected to grow by 5% per annum until 2025.
Research shows that social casino game players tend to be older, with slots being the most popular game.