A NEW wave of young property investors is emerging, with nearly 60% of clients at Unicorn Buyer’s Agents now aged 30 or under. Gen Z is entering the market not just to own a home but to build long-term wealth, approaching property with strategy and financial literacy. They prioritise data, risk management and expert advice, partnering with buyer’s agents and advisors to future-proof purchases against policy, climate and planning changes. Their disciplined, information-driven approach is reshaping Australia’s property investment landscape.
13November2025