News Saturday, 08 August 2026

Agency confirmed for Atura Oran Park set to open later this year

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Updated 08 Aug 2026

EIGHT Communications has been appointed to lead the strategic communications campaign for the opening of Atura Oran Park, the premium lifestyle hotel set to launch in early Q4 2026.

Located in one of Australia's fastest-growing regions, Atura Oran Park will become the closest hotel to Western Sydney International Airport and is expected to play a key role in South West Sydney's tourism and business growth.

The agency will oversee media relations, brand storytelling, influencer engagement, events, partnerships and community initiatives to build the hotel's profile before and after its opening.

Eight Communications Managing Director Angela Cowley said the hotel's distinctive design, dining experiences and strong community focus made it an exciting project, while General Manager Shannon Craig said Atura Oran Park would be a destination that connects visitors, businesses and the local community.

"We're delighted to be partnering with EVT and the Atura Oran Park team as they bring the Atura brand to Sydney’s South West," Angela said.

"Atura Oran Park is such a striking hotel, and you can see the Perich family’s vision in every detail, there’s truly nothing like it. The design is bold, the restaurants will be signature dining destinations in their own right, and there is going to be a real connection to the local community, which gives us so much to talk about.

"With the new Western Sydney International Airport opening nearby, it’s also arriving at such an exciting time for the region. We can’t wait to launch it and work with the fantastic team at EVT."

General Manager at Atura Oran Park, Shannon Craig said: "Atura Oran Park is being built for more than overnight stays. As the closest premium hotel to Western Sydney International Airport, we have an opportunity to create a destination that brings together visitors, businesses and the local community.

"With premium accommodation, signature dining and spaces designed to connect people, Atura will reflect the confidence and growth of one of Australia's most exciting regions. We look forward to sharing the stories, partnerships and experiences that will make Atura Oran Park a destination in its own right.”

Opening in early Q4 2026, Atura Oran Park will be South West Sydney's premium lifestyle destination, bringing together destination dining, distinctive design and genuine hospitality.

As the closest hotel to the new Western Sydney International Airport, it offers unrivalled connectivity and is set to evolve alongside one of Australia's fastest growing regions.

The appointment strengthens Eight Communications' growing hospitality portfolio.